WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with at

WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with at

WHAT is there about some letters that makes them so much moreeffective than others? A letter may have perfect diction, a finished style; it maybristle with atte

""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into t

"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from con