Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of po

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer

Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elto

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand