Marketing Rural Tourism
| Author | : Gunjan Saxena |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 195 |
| Release | : 2016-11-25 |
| ISBN-10 | : 9781784710880 |
| ISBN-13 | : 1784710881 |
| Rating | : 4/5 (881 Downloads) |
Book Synopsis Marketing Rural Tourism by : Gunjan Saxena
Download or read book Marketing Rural Tourism written by Gunjan Saxena and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
