Sales and Marketing in the Tourism Industry
Author | : Dawn Johnson |
Publisher | : |
Total Pages | : 313 |
Release | : 1999 |
ISBN-10 | : 0074708007 |
ISBN-13 | : 9780074708002 |
Rating | : 4/5 (002 Downloads) |
Book Synopsis Sales and Marketing in the Tourism Industry by : Dawn Johnson
Download or read book Sales and Marketing in the Tourism Industry written by Dawn Johnson and published by . This book was released on 1999 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates marketing and sales in a variety of businesses within the tourism sector and examines the issues that influence these two vital roles. The text has been written specifically for the Competency Standards of the National Travel and Tourism curriciula taught in TAFE and private colleges.