Sales and Service for the Wine Professional

Download or read book Sales and Service for the Wine Professional written by Brian K. Julyan and published by Cengage Learning EMEA. This book was released on 2008 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.