Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to

Serving as a graduate level text as well as a guide for practitioners of sales forecasting management, this volume discuses the techniques and applications of s

Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice

Sales Forecasting is a practical guide for beginning and intermediate sales forecasters. The book does not use complex formulas. Instead, it is designed around

Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluab