Growth Hacking - a How to Guide on Becoming a Growth Hacker

Growth Hacking - a How to Guide on Becoming a Growth Hacker
Author :
Publisher : Csnv Books
Total Pages : 158
Release :
ISBN-10 : 0615868711
ISBN-13 : 9780615868714
Rating : 4/5 (714 Downloads)

Book Synopsis Growth Hacking - a How to Guide on Becoming a Growth Hacker by : Joe Casanova

Download or read book Growth Hacking - a How to Guide on Becoming a Growth Hacker written by Joe Casanova and published by Csnv Books. This book was released on 2013-08-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.


Growth Hacking - a How to Guide on Becoming a Growth Hacker Related Books

Growth Hacking - a How to Guide on Becoming a Growth Hacker
Language: en
Pages: 158
Authors: Joe Casanova
Categories:
Type: BOOK - Published: 2013-08-14 - Publisher: Csnv Books

DOWNLOAD EBOOK

So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're s
How to Market a Book: Third Edition
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher:

DOWNLOAD EBOOK

You Got Into Where?
Language: en
Pages: 116
Authors: Joi Wade
Categories:
Type: BOOK - Published: 2016-06-17 - Publisher:

DOWNLOAD EBOOK

""You Got Into Where?"" is the first college admissions guide written by a student who is fresh out of the college admissions process. Learn how I was admitted
Self-Publishing Made Simple
Language: en
Pages:
Authors: April Cox
Categories:
Type: BOOK - Published: 2021-09-15 - Publisher:

DOWNLOAD EBOOK

Sell Your Book Like Wildfire
Language: en
Pages: 284
Authors: Rob Eagar
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-06-07 - Publisher: Writer's Digest Books

DOWNLOAD EBOOK

Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explain