Semiotics, Marketing and Communication
| Author | : Jean-Marie Floch |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 225 |
| Release | : 2001-12-14 |
| ISBN-10 | : 033376014X |
| ISBN-13 | : 9780333760147 |
| Rating | : 4/5 (147 Downloads) |
Book Synopsis Semiotics, Marketing and Communication by : Jean-Marie Floch
Download or read book Semiotics, Marketing and Communication written by Jean-Marie Floch and published by Palgrave Macmillan. This book was released on 2001-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
