This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised in

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structurali

The last half century has produced an increasing interest in semiotics, the study of signs. As an interdisciplinary field, moreover, semiotics has produced a va

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can b

This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, j