Services Marketing:
| Author | : Rao |
| Publisher | : Pearson Education India |
| Total Pages | : 585 |
| Release | : 2011 |
| ISBN-10 | : 9789332511552 |
| ISBN-13 | : 9332511551 |
| Rating | : 4/5 (551 Downloads) |
Book Synopsis Services Marketing: by : Rao
Download or read book Services Marketing: written by Rao and published by Pearson Education India. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
