This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train