A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so

Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to oth