Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable

A fully revised and updated edition with writing prompts and challenges in every chapter Today’s writers need more spunk than Strunk: whether it's the Great A

Helps aspiring writers understand the importance of using powerful verbs in their work through examples of brilliant writing and presents a linguistic history t

Correct English usage as it's never been taught before: lucidly, memorably, and humorously -- for all ages.

"Be in no doubt: the beer was drunk but the man drank the beer." "We must avoid vulgarities like 'front up'. If someone is 'fronting up' a television show, then