Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertisi

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and acti

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the pe

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political