This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form,

Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used f

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a l

This volume explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most ob

Genre Studies around the Globe: Beyond the Three Traditions exemplifies rich and vibrant international scholarship in the area of non-literary genre studies in