Social Media in Strategic Management
| Author | : Miguel R. Olivas-Lujan |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 329 |
| Release | : 2013-08-08 |
| ISBN-10 | : 9781781908990 |
| ISBN-13 | : 1781908990 |
| Rating | : 4/5 (990 Downloads) |
Book Synopsis Social Media in Strategic Management by : Miguel R. Olivas-Lujan
Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Lujan and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
