How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits an

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits an

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier b

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper

The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: H