Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior
Author :
Publisher : Psychology Press
Total Pages : 407
Release :
ISBN-10 : 9781136642845
ISBN-13 : 1136642846
Rating : 4/5 (846 Downloads)
DOWNLOAD EBOOK
Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.


Social Psychology of Consumer Behavior Related Books

Social Psychology of Consumer Behavior
Language: en
Pages: 407

Social Psychology of Consumer Behavior

Authors: Michaela Wanke
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

DOWNLOAD EBOOK

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,
The Social Psychology of Consumer Behaviour
Language: en
Pages: 238

The Social Psychology of Consumer Behaviour

Authors: Richard Bagozzi
Categories: Psychology
Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe
The Psychology of Financial Consumer Behavior
Language: en
Pages: 242

The Psychology of Financial Consumer Behavior

Authors: Dominika Maison
Categories: Business & Economics
Type: BOOK - Published: 2019-02-28 - Publisher: Springer

DOWNLOAD EBOOK

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing ha
Psychological Ownership and Consumer Behavior
Language: en
Pages: 278

Psychological Ownership and Consumer Behavior

Authors: Joann Peck
Categories: Psychology
Type: BOOK - Published: 2018-05-02 - Publisher: Springer

DOWNLOAD EBOOK

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci
The Psychology of Consumer Behavior
Language: en
Pages: 290

The Psychology of Consumer Behavior

Authors: Brian Mullen
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

DOWNLOAD EBOOK

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do