We see and represent our social environment not as it is, but as we believe it to be. This is the thesis defended in this book, supported by conceptual elements

Psychology of the Image outlines a theoretical framework bringing together the semiotic concepts developed by Charles Peirce, the sociological insights of Ervin

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories o

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more li

Electronic Inspection Copy available for instructors here The field of social psychology is defined by a number of 'classic studies' that all students need to u