What if you had the power to change your brain for the better? In Soft-Wired, Dr. Michael Merzenich--a world authority on brain plasticity--explains how the bra

What if you had the power to change your brain for the better? In Soft-Wired, Dr. Michael Merzenich--a world authority on brain plasticity--explains how the bra

“Fascinating. Doidge’s book is a remarkable and hopeful portrait of the endless adaptability of the human brain.”—Oliver Sacks, MD, author of The Man Wh

How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evide

Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.