Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual r

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, thes

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a br

An exploration of the production, transmission, and mutation of affective tonality—when sound helps produce a bad vibe. Sound can be deployed to produce disco

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences