With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the re

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find