Statistical Modeling for Management

Download or read book Statistical Modeling for Management written by Graeme D Hutcheson and published by SAGE. This book was released on 2008-02-12 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.