Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate commu

Strategic Corporate Communication is an updated adaptation of Argenti s best work for the Indian market. Replete with new cases and examples from Indian industr

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in comm