Strategic Corporate Social Responsibility in Malaysia

Download or read book Strategic Corporate Social Responsibility in Malaysia written by Rusnah Muhamad and published by Routledge. This book was released on 2019-01-14 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.