There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary c

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in t

Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the busines