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This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti
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How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on t
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Strategic Management of Technology and Innovation
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This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based
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This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning,