This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the iss

The focus of this text is on strategic management decision making in a global context. Topics covered include an organisation's competitive market position in r

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi