Strategic Marketing for Educational Institutions
| Author | : Philip Kotler |
| Publisher | : Prentice Hall |
| Total Pages | : 504 |
| Release | : 1995 |
| ISBN-10 | : STANFORD:36105012370743 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Strategic Marketing for Educational Institutions by : Philip Kotler
Download or read book Strategic Marketing for Educational Institutions written by Philip Kotler and published by Prentice Hall. This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
