Strategic Marketing Planning

Author	: Colin Gilligan
Publisher	: Routledge
Total Pages	: 552
Release	: 2009
ISBN-10	: 9781856176170
ISBN-13	: 1856176177
Rating	: 4/5 (177 Downloads)

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Book Synopsis Strategic Marketing Planning by : Colin Gilligan

Download or read book Strategic Marketing Planning written by Colin Gilligan and published by Routledge. This book was released on 2009 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

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