"Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging ca

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition c

An essential primer for all grassroots activists, this book demystifies the media in such a way that the reader-activist gains a framework for understanding the

A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To underst