Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that h

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to rema

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketin