Successful Charity Marketing

Successful Charity Marketing
Author :
Publisher :
Total Pages : 261
Release :
ISBN-10 : 1860720382
ISBN-13 : 9781860720383
Rating : 4/5 (383 Downloads)
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Book Synopsis Successful Charity Marketing by : Ian Bruce

Download or read book Successful Charity Marketing written by Ian Bruce and published by . This book was released on 1998 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.


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