The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out

SUNDAY TIMES BESTSELLER ‘If you want to write a novel or a script, read this book’ Sunday Times ’The best book on the craft of storytelling I’ve ever re

“An intriguing odyssey” though the history of the self and the rise of narcissism (The New York Times). Self-absorption, perfectionism, personal branding—

If you’ve ever wanted to learn what makes a truly great storyteller and how you can become one yourself, The Science of Storytelling can take you on a journey

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Conv