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SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood
Language: en
Pages: 33
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-06-11 - Publisher: Shortcut Edition

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will
Read Me
Language: en
Pages: 440
Authors: Gyles Lingwood
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-09-22 - Publisher: Laurence King Publishing

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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert
Copywriting Is…
Language: en
Pages: 228
Authors: Andrew Boulton
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Gasp Books

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Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew
How To Write Better Copy
Language: en
Pages: 187
Authors: Steve Harrison
Categories: Self-Help
Type: BOOK - Published: 2016-09-08 - Publisher: Pan Macmillan

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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that
Hey, Whipple, Squeeze This
Language: en
Pages: 451
Authors: Luke Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2016-01-19 - Publisher: John Wiley & Sons

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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young