Related Books
Language: en
Pages: 477
Pages: 477
Type: BOOK - Published: 2018-07-30 - Publisher: Emerald Group Publishing
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within
Language: en
Pages: 39
Pages: 39
Type: BOOK - Published: 2014-11-12 - Publisher: Primento
The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking". This complete summary of the ideas from Andy
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2014-11-11 - Publisher: McGraw Hill Professional
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2017-02-15 - Publisher: Springer
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2018-10-02 - Publisher: Penguin
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author