This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoptio

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of f

Drawing on the unique perspective of a standout team of authors, this book explores the science behind resilience and explains how you can develop this vital tr

Take control of your communications—before someone else does What if someone told you that your behavior was controlled by a powerful, invisible force? Most o

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodo