Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture

Items with ordered response categories are common in survey research, such as when respondents are asked how much they agree with certain statements. But how la

Covers problem formulation, planning, questionnaire design, sampling, the conduct of interviews, statistical analysis and the presentation of the results.

Organizational surveys are widely recognized as a powerful tool for measuring and improving employee commitment. If poorly designed and administered, however, t

Provides practical hints on how to conduct organizational attitude surveys with real-life examples.