This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of marke

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sust

Enterprise architecture requires an understanding of all technologies, strategies, and data consumption throughout the enterprise. To this end, one must strive

"Brings the business planning process alive to help today's agriculture entrepreneurs transform farm-grown inspiration into profitable enterprises. Sample works

Perceptions of a business's sustainability can have a real impact on the bottom-line. The benefits accrued will far outweigh any costs. Drawing on the experienc