Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for the

'Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully' is a Comprehensive & Powerful Practical Guide designed for Sales Engineers se

'Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully' is a Comprehensive & Powerful Practical Guide designed for Sales Engineers se

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough mar

Exploring how technical sales of a software product is different from general sales, this guide discusses the full range of skills needed by technical sales pro