In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a

Seeks to improve communication between managers and professionals in OR/MS.

Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated televi

The end of this century has witnessed dramatic changes in morality, history and geography. These changes were felt throughout the world, and also across the ent