Telephone Survey Methods
Author | : Paul J. Lavrakas |
Publisher | : SAGE Publications, Incorporated |
Total Pages | : 164 |
Release | : 1987-05-01 |
ISBN-10 | : 0803926340 |
ISBN-13 | : 9780803926349 |
Rating | : 4/5 (349 Downloads) |
Download or read book Telephone Survey Methods written by Paul J. Lavrakas and published by SAGE Publications, Incorporated. This book was released on 1987-05-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.