Making Ads Pay

Making Ads Pay
Author :
Publisher : WWW.Snowballpublishing.com
Total Pages : 258
Release :
ISBN-10 : 1607965666
ISBN-13 : 9781607965664
Rating : 4/5 (664 Downloads)

Book Synopsis Making Ads Pay by : John Caples

Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.


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