"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote t

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses a

An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves workin

An MLIS can provide the skill set needed to get a library job, but building a library career means knowing how to maximize your potential every step of the way.

This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.