The Behavioral Economics of Brand Choice
| Author | : G. Foxall |
| Publisher | : Springer |
| Total Pages | : 312 |
| Release | : 2007-06-27 |
| ISBN-10 | : 9780230596733 |
| ISBN-13 | : 0230596738 |
| Rating | : 4/5 (738 Downloads) |
Book Synopsis The Behavioral Economics of Brand Choice by : G. Foxall
Download or read book The Behavioral Economics of Brand Choice written by G. Foxall and published by Springer. This book was released on 2007-06-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
