The Behavioral Foundations of Strategic Management
| Author | : Philip Bromiley |
| Publisher | : John Wiley & Sons |
| Total Pages | : 160 |
| Release | : 2009-02-04 |
| ISBN-10 | : 9781405142502 |
| ISBN-13 | : 1405142502 |
| Rating | : 4/5 (502 Downloads) |
Book Synopsis The Behavioral Foundations of Strategic Management by : Philip Bromiley
Download or read book The Behavioral Foundations of Strategic Management written by Philip Bromiley and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
