The Blueprint For Franchising A Business

Download or read book The Blueprint For Franchising A Business written by Steven S. Raab and published by Wiley. This book was released on 1991-01-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.