How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new

Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which menta

A look into game theory, framing and the game-play psychology of modern sales and marketing.Brain sells is about a unique approach to communication and relation