We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to

Essential for all small business owners, this book shows how to choose, use and protect the names and symbols that identify their services or products. This new

Incorporating a mix of seminal and modern cases and materials, this casebook delivers broad coverage of trademarks, unfair competition, and business torts, with

This book addresses the issue of trademark use that may be required for the protection and/or maintenance of trademark rights. Since the first edition of this b