In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Busi

Do you struggle with research papers for school? Is business writing one of your weak areas? Are you at a loss for what to include in thank-you notes? The Every

The text covers the three key phases of a business proposal--preparation, writing, and presentation--and includes examples of different types and styles of busi

國人與國際人士的交流及合作日益頻繁，兩岸國際化的程度不斷提高，加上E-mail已經成為極重要的溝通工具，因此大家以�

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the u